Initial ideas post

Magazine title-Aptitude

Demographic audience-

· Female as my magazine is going to be styled like a women’s lifestyle magazine.

· 16-30

· Middle/upper class

Psychographic audience-

· Interested in music specifically pop music

· May have aspirations in the media of possibly the music industry.

· Mainstreamers aspirers or suceeders-magazine will not be one of the cheapest magazines on the market.

· Women that enjoy reading women’s magazines like vogue cosmopolitan and Vanity Fair.

Price and regularity

· £3.50

· Monthly

Content-

· Pop music

· Music events

· What they wore

· Interviews

· Musician gossip

· Reviews

· Chart

· Up and coming

· Who’s hot

· Articles/Photo-shoots for promotion

· New music

Style

· Modern

· Classy

· Element of sexiness in images

· Minimalistic

Position in the market

· New niche for women’s pop magazine that is a higher end of the market.